The initial goals of the site were to a) show the quality and inaccessibility of information available to the public, b) to assess whether there is public demand for this information and c) to work toward establishing a precedent for hospital data transparency.
This site's sole source of funding is Google Adsense and occasional paid advertisements. ($374.74 in 2014, web hosting fees $192)
About the author
Jill Arnold is a consumer advocate and works as a consultant to Consumer Reports on maternity care topics and cesarean rate reporting in the United States.She served as the consumer representative to the Listening to Mothers III study and is a member of the steering committee of the California Maternal Data Center. Jill has contributed to Our Bodies, Ourselves, Lamaze's Giving Birth with Confidence and regularly serves as a consultant to academic researchers exploring cesarean rate reporting and consumer engagement in public data use.
Jill is the founder of The Unnecesarean, a blog which she edited for four years until August 2012, as well as a large social media community of 53,000+ Facebook and Twitter followers (not including site traffic) focused on patient autonomy, informed consent, data transparency and other issues related to the U.S. maternity care system and beyond. She lives in Bentonville, Arkansas with her two children.
Twitter: @unnecesarean | Klout: Unnecesarean
Consumers Union Safe Patient Project Summit, Consumer Reports, Yonkers, New York, November 15, 2012. [link]
Panelist at the Human Rights in Childbirth Conference at The Hague University of Applied Sciences on May 31-June 1, 2012 [link]
Arnold, J. (2011, October). Mandated Reporting of Maternity Care Utilization Data. Scientific session presented at the American Public Health Association 139th Annual Meeting and Exposition, Washington, D.C. [link]
Aetna Urges Moms To Avoid Cesareans Births To Reduce Risk, Bloomberg.com, July 2012. [link]
New Website Presents Comprehensive Collection of Cesarean Rates Throughout U.S. Hospitals, Yahoo! News, February 2012. [link]
Birthrights: The Risk of Choice (documentary), Al Jazeera English, April 2011. [link]
Modern Medicine: Unnecessary C-Sections on the Rise, LiveScience.com, November 2010. [link]
Articles and Advocacy:
Member, California Maternal Data Center Steering Committee, 2013 - present.Consumer Representative, Listening to Mothers III National Advisory Council, 2012.
Stakeholder Workgroup Member on the Strategies to Reduce Cesarean Birth Among Low Risk Women project funded by Agency for Healthcare Research and Quality (AHRQ) and conducted by Vanderbilt Evidence-based Practice Center, 2012. [link]
Consumer delegate at the Home Birth Consensus Summit, October 2011. [link]
Reviewer for Pregnancy and Birth chapter of Our Bodies, Ourselves 2011 Edition. [link]
Author of “Call It A Comeback? The Many Faces of Nitrous Oxide for Labor Pain Relief”, RH Reality Check, December 2010. [link]
Author of “Discussing Your Options with Your Care Provider”, Lamaze’s A Woman’s Guide to VBAC, 2010 [link]
Cited in “Social Media, Power, and the Future of VBAC”, Journal of Perinatal Education, Summer 2010. [link]
Featured in a full-page in Our Bodies, Ourselves 2011 Edition. [link]
I Loved My C-Section, HuffPost Live, November 2012. [link]
Consumer Advocate, Jill Arnold, Talks to Babble about C-sections, Birth Wars & the Way Forward, Babble.com Being Pregnant, July 2012. [link]
Interview with Jill Arnold from The Unnecesarean and Cesarean Rates, About.com Pregnancy and Birth, March 2012. [link]
SuperTalk Mississippi's Paul Gallo Show, Feb 29, 2012. [link]