Scripps Health Puts Its Chapstick Where Its Mouth Is
By Jill Arnold
I was interacting with Scripps Health on Twitter in January. This is how I remember and am choosing to paraphrase the conversation:
Scripps: We were at x event and we gave away free Chapstick! Yay!
Unnecesarean: Wow, now I’m totally bummed that I missed the booth because I do love Chapstick.
Scripps: We’re so sorry you missed out on our Chapstick. Can we help?
Unnecesarean: Yes, I want some Scripps promotional Chapstick now.
Scripps: OK, we’ll send you Chapstick. It’s even SPF 15!
A week or two later, I messaged them to tell them I was calling their bluff. I gave them my address and demanded a Chapstick, promising to blog it if they sent it.
The internet can be a wasteland of people who prefer to think of others as avatars, apps and fictitious characters rather than living, breathing human beings with lip balm needs. But not Scripps Health! I finally got over to check my post office box today, opened the package and scared several children with my seismic laughter. Someone needs to give Ginger a huge bonus for her prompt attention to my Chapstick demands.
I had no idea I could load up on awesome swag and get soft, supple lips in the process. The BlogHer ads were just a waste of time. We average 90,000 page views per month and two months of hosting the ads made a whopping $120 total, which doesn’t buy a whole lot of Chapstick in this economy.
Think you can top this swag? Bring it on. If it’s better than 22 Chapsticks, I’ll blog it, but I don’t know how you would possibly top that.
Send it to me at P.O. Box 882012, San Diego, CA, 92168.
The blogger needs to disclose a material interest in this post. She received 22 Chapsticks from Scripps Health, danced around and started applying the product on herself and anyone within arm’s reach.